The concept of the DraculaLand project is being launched in Romania

Developed with top international partners, DraculaLand will combine tourism, ret

A global entert

The m

• DraculaLand Theme Park – over 780,000 sqm, 6 immersive themed zones and more than 40 major attractions;
  • Multifunctional Arena – approximately 80,000 sqm built, 22,500 seats for concerts, festivals, esports competitions, and international events;
  • Fashion & Home-Deco Luxury Outlet – approximately ___ sqm built for ret

  Designed and developed by global leaders
  DraculaLand was developed, in its concept and masterplan phases, together with an international team of experts in architecture, engineering, finance, and innovation.

  “Dracula Outlet Mall was conceived as a social catalyst, active throughout the entire day – a place not only for shopping, but for living, meeting, and sharing experiences. From the very beginning, it was clear that DraculaLand is not just a real estate project, but a cultural statement: a place where architecture, technology, creativity, and lifestyle meet in a way rarely seen in Europe.”
  – Gino Garbellini, founding partner Piuarch Milano

  “DraculaLand will be one of the very few projects in Romania built with a clear strategy, with discipline, and with rigorous execution from the first discussions to operation. It will bring together ret

  DraculaLand Metaverse – where reality meets technology, in the first phygital project of this magnitude in the world

  In parallel with the physical development, DraculaLand has been conceived with its own metaverse built in Unreal Engine 5, a “digital twin” of the destination, which will allow millions of users to explore, play, and interact with the DraculaLand universe from any corner of the world.

  The metaverse will integrate:

  • DraculaCoin – the native token of the ecosystem, usable both in the digital environment and in the physical world;
    • NFT-based systems for digital property, rewards, and exclusive experiences;
    •

    According to current financial estimates, DraculaLand will generate:

    • over 5,000 direct and indirect jobs in tourism, technology, and services;
      • a total economic impact estimated at approximately EUR 5 billion in the next decade;
      • around 3 million visitors annually in the first phase.

    A new cultural and digital icon for Europe

    By merging architecture, culture, and cutting-edge technology, DraculaLand will transform one of the most well-known symbols associated with Romania into a modern legend, built with respect, creativity, and high international standards.

    “DraculaLand finally transforms this global recognition into a structured, high-quality attraction that will present Romania’s heritage with dignity and creativity. We are not talking only about a theme park, but about a cultural asset that will strengthen Romania’s place on the world tourism map and will function as a long-term economic engine.”
    – Vlad Marinescu, former President of the International Esports Federation

    DraculaLand is conceived as an iconic, technology-driven destination, born from a timeless story and transformed into a global landmark for entert

    Press contact: Project developed in partnership with:
    Piuarch Milano, The Mall Firenze Team, RB+P, TDAC, Zabten Consulting, Optim Engineers, Creative Studio Berlin, Esports Europe, Țuca Zbârcea & Asociații, and Deloitte.